The football world buzzed as Pierre-Emerick Aubameyang sealed his sensational return to Ligue 1 with Marseille on July 31, 2025, signing a contract until 2027. Beyond the tactical implications, the move reignited conversations about jersey symbolism, kit technology, and the intersection of player identity and club heritage. Here’s a deep dive into the transfer, OM’s 2024/25 kits, and how the striker’s No.10 shirt could rewrite his narrative.
The Transfer: A Homecoming Steeped in Kit History
Aubameyang’s return marks a full-circle moment for the 36-year-old, who first made his mark in France with Saint-Étienne and Lille. While his Arsenal No.14 jersey (2018–2022) and Barcelona No.25 (2022–2023) became iconic, Marseille’s No.10 shirt—vacated by Jonathan Clauss—represents a fresh chapter. The 2024/25 home jersey he’ll don features gradient blue-and-white stripes mimicking Mediterranean waves, with side panels emblazoned with “Portez” (French for “Carry”), a nod to the fanbase’s unwavering support . The V-neck collar and embroidered OM crest on a shield-like base blend tradition with modernity, while PUMA’s ULTRAWEAVE fabric ensures breathability during high-intensity clashes .
Marseille’s Kit Revolution: From Coast to Stadium
Home Jersey: A Tribute to Supporters
The 2024/25 home jersey’s gradient blue-and-white stripes evoke the rhythm of the Mediterranean, while sustainable RE:FIBRE technology—crafted from recycled textiles—aligns with the club’s eco-conscious ethos . The side panels, designed to resemble waving flags, and the “Portez” inscription on the collar symbolize the symbiotic relationship between players and fans. The lightweight polyester construction and dryCELL moisture-wicking make it ideal for Marseille’s fast-paced style .
Away Jersey: Mediterranean Elegance
The navy-and-turquoise away jersey pays homage to Marseille’s coastal identity, with white wave patterns and gold accents mimicking sunlight on water. The Latin inscription on the back—though its exact meaning remains cryptic—adds a cultural layer, while reflective numbering ensures visibility during night matches . The retro-inspired collar and PUMA Formstrip on the shoulders blend nostalgia with innovation.
Third Jersey: Speed and Rebellion
The bright orange third jersey, featuring racing-inspired checkerboard patterns and the slogan “SHAKEITUP”, channels Marseille’s rebellious spirit. The slim fit and AEROREADY technology (adapted from Adidas’ line) enhance agility, while the vibrant color scheme contrasts sharply with the club’s traditional palette .
Aubameyang’s Kit Legacy: Numbers, Performance, and Identity
Aubameyang’s choice of No.10 at Marseille carries weight. While he wore No.9 for France’s Saint-Étienne and his national team, the No.10—historically linked to playmakers—signals a shift toward leadership and creative responsibility. His 2023/24 Marseille third jersey (also No.10) became a fan favorite for its lightweight comfort and dynamic orange design, with supporters praising the dryCELL technology that kept him cool during pivotal matches .
Critics argue that jersey aesthetics alone won’t solve Marseille’s defensive vulnerabilities, but the psychological boost of a fresh kit and number could reinvigorate Aubameyang. His 2024/25 home jersey’s gradient stripes and sustainable materials mirror his career trajectory: blending explosive speed with environmental advocacy.
Fan Discourse: Kits as Cultural Currency
Social media erupted with mock-ups of Aubameyang in OM’s new kits, with fans debating whether the No.10 suits his striker profile. Many praised the away jersey’s Mediterranean-inspired design, while others questioned the third jersey’s loud color scheme. The 1993 Champions League replica jersey—a white-and-sky-blue throwback—saw a sales surge, with collectors drawing parallels between Aubameyang’s return and Marseille’s historic European triumph .
Looking Ahead: Kit Performance and Tactical Fit
As Marseille prepares for the 2025/26 season, Aubameyang’s No.10 jersey will be under scrutiny. Manager Igor Tudor’s 4-2-3-1 formation demands creativity from the attacking midfield, a role Aubameyang could embrace in the lightweight away jersey. The RE:FIBRE technology in all kits aligns with his commitment to sustainability, while the dryCELL fabric ensures he stays cool in Marseille’s summer heat .
For fans, owning a piece of this narrative is easier than ever. Replica versions of Aubameyang’s No.10 home jersey and OM’s 2024/25 kits are available, offering free shipping on orders over $29 and 3-day processing .
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