Real Madrid fans breathed a sigh of relief as Rodrygo’s proposed €100 million transfer to Manchester City fell through, ensuring the Brazilian winger will continue wearing the club’s iconic 2024/2025 home jersey. The collapsed deal, blamed on last-minute contract disagreements, has left both clubs and supporters reeling—especially those who’d already imagined him in City’s sky-blue player-issued shirt.
Negotiations had advanced rapidly, with City’s marketing team secretly designing replica jerseys featuring Rodrygo’s name and preferred number. Leaked images of the mockups sent social media into a frenzy, while Madrid fans responded by purchasing his current match-worn jersey in record numbers, hoping to show support. Retailers reported a 30% spike in sales of Madrid’s retro Rodrygo jerseys from his breakthrough seasons.
The breakdown came when Madrid demanded additional clauses to protect their jersey sponsorship revenue, which relies heavily on star players. City refused to budge on the final €10 million gap, leading to a dramatic collapse just hours before the deal was set to be announced. This left City scrambling to adjust their 2024/2025 jersey launch event, which had been scheduled to coincide with the signing.
Madrid supporters celebrated outside the Bernabéu, waving flags featuring Rodrygo in his customized No. 11 jersey. Meanwhile, City fans expressed disappointment online, with many canceling pre-orders for potential limited-edition Rodrygo shirts. Analysts noted how the failed transfer impacts more than just squads—jersey sales and merchandise revenue are now under threat for both clubs.
Rodrygo’s future at Madrid now seems secure, with the club quickly announcing a new contract extension. This has sparked fresh demand for his updated 2024/2025 jersey, as fans rush to secure memorabilia from what could be a landmark season.
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